Britannia Milk Bikis brings an exciting chess contest for kids. Play online, checkmate the king, and win cashback, a chess subscription, or a grand Europe trip with Gukesh!


How to Participate in this contest?

  1. Buy a specially marked promotional pack of Britannia Milk Bikis featuring the Smart Moves Chess Contest logo.
  2. Scan the QR code printed on the pack using your phone camera or scanner.
  3. Visit Contest Site
  4. Enter your mobile number on the contest page.
  5. Verify your number using the OTP (One-Time Password) sent via SMS.
  6. Once verified, enter the required participant details: Full Name of the Child Participant, Full Name of the Parent/Guardian, Age of the Participant (child)
  7. After submitting the details, you’ll be taken to the game interface.
  8. Begin playing the game: Level 1 – Solve the chess puzzle by making one correct checkmate move.
  9. If you succeed in Level 1, you instantly qualify for Assured cashback (Amazon Pay or PhonePe voucher)
  10. This reward is limited to the first 5 lakh participants only
  11. You’ll then proceed to Level 2 Make two correct moves to checkmate.
  12. Scoring is based on Number of attempts, Number of hints used (fewer is better)
  13. Prize includes round-trip flights from Mumbai (economy class)

Why Should You Participate?

  1. Fun and educational activity for kids
  2. Get assured cashback on completing Level 1
  3. Earn a free AI chess subscription on Level 2
  4. Stand a chance to win a trip to Europe to meet chess champion Gukesh
  5. Safe and easy to join – just one mobile number and your Milk Bikis pack!
  6. The Contest will be valid from 29th October 2025 to 20th January 2026

Key Features of this offer?

  1. The offer is available on ₹5, ₹10, and higher-value packs – as long as they have the contest QR code printed on them.
  2. If you successfully clear Level 2, you’ll receive A free AI Chess Learning Subscription from CircleChess (worth ₹1197)
  3. One grand prize winner will be selected to Win a trip to a European country with one parent/guardian
  4. Winners selected based on accuracy, hints used, and total time
  5. Each phone number can participate only once
  6. Product pack required for prize verification
  7. The Contest will be valid from 29th October 2025 to 20th January 2026

Don’t miss out!

Britannia’s Milk Bikis Smart Moves Contest is a unique chance for kids to learn chess, have fun, and win exciting rewards – from cashback to a once-in-a-lifetime trip with Gukesh.

Join in this contest and win exciting trip, cashback & etc


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