Join the Britannia Milk Bikis Thirukkural Challenge and win a bicycle or a free trip to Kanyakumari for 10 lucky winners. Register now before 17th July 2026!
MilkBikis Thirukkural Challenge is an exciting new contest bythat gives you a golden chance to win a bicycle or an amazing free trip to Kanyakumari. This fun and educational challenge is open to all Milk Bikis biscuit lovers across India and is valid till 17th July 2026. Read this full post to know how to participate, win prizes, and register for free!
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Britannia Milk Bikis Thirukkural Challenge
Thirukkural Challenge is a one-of-a-kind educational and fun contest that celebrates the timeless wisdom of Saint Thiruvalluvar. Participants from Tamil Nadu and Kerala can buy a Milk Bikis biscuit pack with the promotional name THIRUKKURAL CHALLENGE printed on the pack, scan the QR code, complete the Kural challenge, and stand a chance to win exciting prizes including a bicycle and a free trip to Kanyakumari.
This is not just a contest — it is a beautiful initiative to promote awareness and appreciation of Thirukkural among the younger generation.
Offer Details
| Detail | Info |
|---|---|
| Contest Name | Britannia Milk Bikis Thirukkural Challenge |
| Brand | Britannia Milk Bikis |
| Valid Till | 17th July 2026 |
| Eligible States | Tamil Nadu & Kerala Only |
| Phase 1 Prize | ₹1 Assured Cashback |
| Phase 2 Prize | Free Bicycle |
| Mega Prize | Trip to Kanyakumari |
| Mega Prize Winners | 10 Lucky Participants |
| Register Link | thirukkural.milkbikis.ilovebritannia.com |
Eligibility – Who Can Participate
This contest is exclusively open to participants from the following states only
- Tamil Nadu
- Kerala
Participants from other states are not eligible to participate in the Milk Bikis Thirukkural Challenge. Make sure you select your correct state during registration.
Britannia Milk Bikis Thirukkural Challenge Phase 1 Steps
- Buy a Britannia Milk Bikis biscuit pack with THIRUKKURAL CHALLENGE printed on the pack
- Scan the QR code on the product pack
- Register on the contest website with your Name, Phone Number, and State
- Open the pack and find the biscuit with the Kural word engraved on it
- Take a clear picture of the biscuit showing the Kural word
- Upload the picture successfully on the contest page
- Receive an assured cashback of ₹1 instantly upon successful upload
Britannia Milk Bikis Thirukkural Challenge Phase 2 Steps
- After completing Phase 1 successfully proceed to Phase 2
- Complete the full Thirukkural verse from your own knowledge or using the internet or by finding additional biscuits from the same pack or other packs
- Once the Kural is completed record a short video of yourself narrating the Kural
- The video must not be longer than 1 minute
- Submit your video entry on the contest platform
- Recite the Thirukkural verses with mindfulness and full reverence
- Wait for the independent auditor to review and score your entry
Prize Details
Phase 1 Prize – Assured Cashback
Every participant who successfully completes Phase 1 will receive an assured cashback of ₹1 directly.
Phase 2 Prize – Free Bicycle
The winner of each hourly pool from Monday to Saturday between 9am and 5pm will win a brand new bicycle. In case of non-availability of the bicycle any other prize of similar value will be awarded.
Mega Prize – Free Trip to Kanyakumari
At the end of the contest 10 lucky participants with the highest overall scores from Phase 1 will win an exciting free trip to Kanyakumari. This is the biggest reward of the open to all eligible Tamil Nadu and Kerala participants.
Selection of Winners
Phase 2 Winner Selection:
- An independent auditor will judge all video submissions
- Points are assigned based on creativity and narration skills
- Entries are pooled by the hour between Monday to Saturday from 9am to 5pm
- Example — a 9:05 AM entry joins the 9:00 AM to 10:00 AM pool
- Any entry after 5pm joins the next day 9am to 10am pool
- The participant with the highest score in each hourly pool wins the bicycle
- Each participant can enter Phase 2 only once per week
Mega Prize Winner Selection:
- At the end of the contest all Phase 1 winner entries are shared with an independent auditor
- Top 10 participants with the highest scores win the Mega Prize
- A single non-cumulative score is used to determine Mega Prize winners
- Number of entries submitted does not affect the final Mega Prize score
Important Terms & Conditions
- Contest is valid only for Tamil Nadu and Kerala state participants
- Only Britannia Milk Bikis packs with THIRUKKURAL CHALLENGE printed on pack are eligible
- Contest valid till 17th July 2026
- Phase 2 participation is allowed only once per week per participant
- Video entry must not exceed 1 minute duration
- Cashback of ₹1 is credited upon successful Phase 1 completion
- Mega Prize winners are selected at the conclusion of the full contest period
- The Thirukkural verses must be recited with mindfulness and full respect
- The Thirukkural verse has been reproduced from the original text by Saint Thiruvalluvar to increase awareness learning and appreciation of his timeless wisdom
- Independent auditor decisions are final and binding
- Prize availability subject to terms — alternate prize of similar value may be awarded if bicycle is unavailable
Why Join This Challenge?
- Win an assured ₹1 cashback just by scanning the QR code
- Chance to win a brand new free bicycle every hour
- Top 10 winners get a free trip to Kanyakumari
- Learn and celebrate the timeless wisdom of Thirukkural
- Fun and educational activity for the whole family
- Exclusive contest for Tamil Nadu and Kerala participants
- Simple registration process — takes less than 2 minutes
Britannia Milk Bikis Thirukkural Challenge FAQs
Who can participate in the Britannia Milk Bikis Thirukkural Challenge?
Only participants from Tamil Nadu and Kerala are eligible to join this contest.
What is the last date to participate?
The contest is valid till 17th July 2026.
What is the Phase 1 prize?
Every valid Phase 1 participant receives an assured cashback of ₹1.
What is the Phase 2 prize?
Phase 2 winners receive a brand new bicycle or a prize of similar value.
What is the Mega Prize?
The top 10 participants with the highest scores win a free trip to Kanyakumari.
How many times can I participate in Phase 2?
Each participant can enter Phase 2 only once per week.
How long should my video be?
The video must not be longer than 1 minute.
Where do I register?
Visit thirukkural.milkbikis.ilovebritannia.com to register for free.
Which biscuit pack is eligible?
Only Britannia Milk Bikis packs with the promotional name THIRUKKURAL CHALLENGE printed on the pack are eligible.
Final Verdict
The Britannia Milk Bikis Thirukkural Challenge is one of the most unique and rewarding contests of 2026 for participants from Tamil Nadu and Kerala. Whether you win the assured ₹1 cashback from Phase 1, a brand new bicycle from Phase 2, or the grand trip to Kanyakumari as the Mega Prize — this challenge has something exciting for everyone. It is a beautiful initiative that combines fun, learning, and rewards in one amazing package. Do not miss this golden opportunity — buy a Milk Bikis pack today, scan the QR code, complete the Thirukkural challenge, and stand a chance to win big before 17th July 2026!
Register Now for Britannia Milk Bikis Thirukkural Challenge – Free Entry!
